Transformation in the direction of servitization and expansion of one's own business model - this is what Asset as a Service services offer the producer. The asset owner taps into new customer segments with changed user needs by making the asset available on a permanent or short-term basis - and profits from customer success.
With the shift of the business model from a product-based to a service-based model, the producer is utilizing the potential of digitizationto a greater extent.
The producer actively taps into new customer segments, participates in customer success and becomes a driver for the high-margin after-sales business. Additional services such as maintenance, repair, or the flexibility function extend customer loyalty. Customer lifetime value and the life cycle of the asset are increasing.
With the transformation towards a servitization business model, the producer benefits from stable revenues and cash flows. Services generate recurring revenues in the subscription model and open up new sources of income with higher margins than traditional transactional business. It also reduces dependence on individual purchases which are difficult to plan.
The additional services enable the producer to differentiate its offerings more firmly and encourage stronger customer loyalty. The focus on holistic customer solutions results in higher customer satisfaction, which offers opportunities for cross-selling and up-selling. In turn, access to customer IoT data strengthens information and competitive advantages and provides transparency about user behavior and asset utilization. Loop engineering is possible on the basis of the data.
Producers increase base utilization by optimizing usage across different users. On the cap-on platform, usage and utilization reporting becomes visible to the producer. cap-on generates monitoring over the entire life cycle of the asset, with data analyses on the current condition and value of the asset. ESG-relevant data is also included, which is collected viaCO2 tracking.
"With cap-on, we are expanding our service offering in plant engineering with platform-based financing and billing services."
