The industry is undergoing a fundamental change: instead of focusing solely on selling products, more and more original equipment manufacturers (OEMs) are turning to service-oriented business models - an approach known as servitization. This paradigm shift not only offers advantages for customers, but also opens up completely new growth opportunities for the manufacturers themselves.
From product orientation to the service concept
For OEMs, servitization means integrating their products into comprehensive service offerings. Instead of selling machines and systems on a one-off basis, the focus is on continuous services - such as maintenance, upgrades, monitoring and even full operational responsibility. Business models such as "pay-per-use" (PPU) or "asset-as-a-service" (AaaS) are at the heart of this. These concepts offer customers financial flexibility and a stronger focus on their actual needs.
For OEMs, this offers a number of advantages:
Servitization in response to market requirements
The demand for servitization is driven by various external factors. Customers increasingly expect flexibility and transparency in the use of industrial equipment. At the same time, there is growing pressure on companies to optimize operating costs and implement sustainable solutions. This is where IoT technologies come into play, forming the core of modern servitization strategies.
IoT solutions enable OEMs to network machines, collect real-time data and use it for a wide range of applications - from remote maintenance to increasing productivity. This turns a simple machine into an intelligent solution that creates continuous added value for the customer.
cap-on: Servitization made easy
cap-on supports OEMs in starting their journey into the world of servitization. With customized IoT solutions, manufacturers can seamlessly integrate their machines and systems into service-oriented business models.
A central component of the cap-on solution is the IoT hub, which serves as a digital platform for real-time monitoring, predictive maintenance and data analysis. By integrating sensors and IoT gateways, OEMs gain valuable insights into the operating status of their machines, which they can use to develop personalized service offerings.
About cap-on
cap-onis a leading provider of digital solutions that enable companies to transform their business models and tap into new revenue potential. With innovative technologies such as IoT gateways, customized platforms and AI-supported data analysis, cap-on helps its customers to master the step into the future of industry. Whether it's servitization, IoT-based financial models or the digitalization of production processes - cap-on delivers the right solutions to ensure the long-term success of companies.
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cap-on was given a factory tour of the ThyssenKrupp Automotive Body Solutions plant in Heilbronn.
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cap-on Co-Founder Andreas Müller with Stefan Kober (Co-Founder Primepulse SE) visiting the World Economic Forum in Davos.
We were delighted to brainstorm with Falk Nüssle about the joint strategic goals and practical needs following the 5th advisory board meeting of cap-on GmbH.
Welcome to our Berlin office!
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